TALEX

How do you design a simple but impactful campaign that celebrates three generations of innovation?

Sometimes you need to look back to look ahead. And sometimes a simple artifact can be the starting point for something much bigger.

This project with TALEX—a long-standing partner of Evolve—was exactly that. To celebrate their 85th company anniversary, we collaborated on a brand campaign that commemorates 85 years of innovation in lens technology. The result is a simple visual system extracted from one of their heritage logos. From foundational strategy, to brand identity, to brand expression across various touch-points, we aimed to connect past and present to inspire a renewed sense of pride for their multi generational workforce.

Services

• Brand Foundation

• Visual Design

• UI/UX Design

Award Recognition

• iF Design Award 2024