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Shinzo Tamura
How can a new sunglasses brand cement its offering at the intersection of eye health, modern craft, and iconic style?
Based in Japan, Shinzo Tamura is a premium sunglass brand with a focus on eye health, that marries technologically advanced lenses with iconic frame designs. Evolve created the brand positioning and designed the Shinzo Tamura brand identity, product roadmap, out-of-box experience, e-commerce website, marketing campaign touchpoints, and provided color and product strategy for the launch of their made in Japan sunglass collection.
Services Provided
Trends & Forecasting
Customer Definition
Opportunity Mapping
Product Strategy
Feature Definition
Brand Foundation
Visual Design
Industrial Design
