Localizing global style.

Customer ExperienceInsightStrategy
Written By Danielle Sullivan

Nike

How does a global sports brand authentically show-up and reflect each city’s unique culture through the lens of its community?

Nike’s Rise stores are designed to inspire and enable customers to move, by connecting them to each city’s broader sport community. Evolve supported key store launches around the world—in Los Angeles, London, Shanghai, and Seoul. By involving local Nike fans and Nike team members in co-creation workshops and quantitative research, we helped adapt the Nike Rise retail experience to local interests.

Services Provided

  • Generative Research

  • Trends & Forecasting

  • Co-Design Workshops

  • Customer Definition

  • Customer Journeys

  • Opportunity Mapping

  • Service Definition

Danielle Sullivan
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