Connecting past and present.
TALEX
How do you design a simple but impactful campaign that celebrates three generations of innovation?
Sometimes you need to look back to look ahead. And sometimes a simple artifact can be the starting point for something much bigger.
This project with TALEX—a long-standing partner of Evolve—was exactly that. To celebrate their 85th company anniversary, we collaborated on a brand campaign that commemorates 85 years of innovation in lens technology. The result is a simple visual system extracted from one of their heritage logos. From foundational strategy, to brand identity, to brand expression across various touch-points, we aimed to connect past and present to inspire a renewed sense of pride for their multi generational workforce.
Services
Brand Foundation
Visual Design
UI/UX Design
Award Recognition
iF Design Award 2024
