The best polarized lenses in the world.
TALEX
How do you introduce the best polarized lenses in the world to the US market?
TALEX has been crafting exceptional polarized sunglass lenses for the Japanese market for over 85 years. In an effort to expand their mission of bringing better lenses to everyone, we have been collaborating on translating their brand positioning for the US market.
Starting with a series on collaborative work-sessions and a visit to the TALEX headquarter in Osaka, we first created a brand positioning for the western market that is rooted in the deep history of Japanese craft. A refreshed logo and tagline, together with updated brand guidelines were the basis for the creation of an English language website and a number of additional communication materials.
The new website has enabled TALEX to engage with US-based and European audiences more effectively, striking a balance between consumer education about the health benefits of polarized lenses, as well as explaining TALEX’ product lineup to potential B2B partners and buyers.
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